10 Reasons Why Your Business Needs a Website

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10 Reasons Why Your Business Needs a Website

Jan 2, 2016   //   by admin   //   News Updates  //  No Comments

Most of your competitors have websites. So you thought of having one too but you’re not sure how it would benefit your business. Should you just get a website because your competitors already have theirs? If that’s your sole reason for having a website, then you’re just about to make a bad business decision.

Read on as we present to you, 10 solid reasons why you need a website for your business:

  1. Expand your potential customer base to the entire nation and the world.

Gone are the days when you’re limited to selling your product and services to people within your locality. Gone are the days when all you can have as customers were people who read your adverts in the newspaper. Today, anyone with Internet access is a potential customer whether he lives in Lagos or New York.

  1. You website is your 24/7 customer care agent.

With a professional website, you can answer questions and explain the benefits of your products and services 24 hours of the day, 7 days a week. Your website is always on, so your potential customers don’t have to wait until office hours to call you. By browsing through your website, they can find out exactly what services and products you offer them. They can get answers to their questions from the FAQ section of your website. They can email you or get access to your phone numbers so they can call you for more information. With a professional website, potential customers can take a ‘complete’ tour of your business in your absence.

  1. Present a professional image and become the expert.

If you run a small business that competes with larger businesses, having a website is probably one of the best business decisions you can ever make. A well-designed website is one way to instill confidence in your potential customers and make your small business look bigger than it actually is. A professional website increases your credibility. And your credibility, in turn, makes you the expert. People go online to seek out businesses that know their onions. A professional website positions you and your business as such.

  1. Create an interactive environment for your customers.

Everybody wants to have a say. Your customers want to share ideas on how to get the best out of your products and services. They want to ask questions and get response. Your site can have a place for such comments and questions or even a feedback forum where you ask your customers what feature they would like to see added to your products and services. You business would grow when you provide just what your customers want.

  1. Keep your information up-to-date.

How does it feel spending thousands of naira to print full-color brochures that become obsolete even before you finish distributing them? Awful, isn’t it? That’s because once you print and publish, you can’t easily update. A professional website is different. You can update content whenever you want and give your potential customers information that is up-to-date.

  1. Sell your products and services while you sleep.

How good is that? You can make sales and have people order your products and services even while you gently snore away at night. Get a professional website, accept and process orders online 24 hours a day, 7 days a week. Nothing feels as good as getting up in the morning to find out you made sales or received orders while you were sleeping.

  1. Kill competition.

Business in today’s world is a civilized version of war. No matter your industry or company, there is always a battle-ready competitor who is busy strategizing how to kill beat you. In your life-or-death quest to keep your business on top of the competition, you must make an informed decision and take timely action. One such decision is to get a website. However, you don’t kill competition with just about any website. A targeted, good-looking and well optimized website is a competition killer.

  1. Show you understand and use technology.

Would you rather do business with a bank that still operates like it’s in the 19th century or with a bank that’s 21st century compliant? Yes, I know you would say you’re not operating a bank. But the truth is, to remain competitive, you must show your potential customers that you understand and make use of technology. A website not only brings your company up to speed with other companies, but it shows that you’re not afraid of using technology to improve the quality of your service.

  1. Reach out to those who normally wouldn’t reach out to you.
  1. Learn more about your customer and make even more sales.

Do you know your ideal customer very well? I know you would be inclined to say something in the lines of, “Oh, I know them well. They’re mostly females between the ages of 25 and 40.” Honestly, that’s not a bad answer (but sadly, it’s also not a good one). You see, you actually need a little more detail about your potential customers. Details like why they purchase from you and what keeps them buying from you rather than from your competitors. With details such as these, you’re poised to serve them better and keep them coming back to you. No medium is better in capturing these details than with a survey or a feedback form on a professional website.

In conclusion, it doesn’t matter how big your business is. Whether you’re a one-man show or a 100,000-staff corporate company, you’re losing business to your competitors if you don’t have a website.

However, there’s one exception to this rule. It is better to have no website at all than to have one that makes your business look bad. Remember, your website is your 24/7 customer care agent. It is your online image. If it looks bad, it is like telling your potential customers, “Look, our cleaner designed this awful site. May God help you find anything on it!”

If that’s not how you want to treat your business, then get your hosting today and consult www.queenwebdesigns.net . Let us help you design your professional looking website today

Simple Tips To Secure Your WordPress Blog/Website

Dec 29, 2015   //   by admin   //   News Updates  //  No Comments

Even if you’ve done next to nothing to improve your site’s security, it’s likely that you have at least a cursory familiarity with some popular tactics. It’s also likely you’ve heard of a plugin or two that can get the job done. We’re not going to be talking about those things today, however.

This article is going to focus more directly on the ways you can secure your site’s admin, and more specifically than that, the ways that aren’t discussed over and over in every list out there. Because security is seriously important.
As WordPress continues to grow as a platform, security is not something you should neglect.
As WordPress continues to grow as a platform, security is not something you should neglect.

Did you know 73% of the popular sites that use WordPress were considered “vulnerable” in 2013?

Or that of the top 10 most vulnerable plugins, five were commercial plugins available for purchase?

Worse yet, one of those five plugins was actually a security plugin, which is just, well, pretty awful.

While the core installation of WordPress is very easy to use and relatively secure, the more you add on top of it via plugins, themes, and custom code, the more likely it is to be hacked. And the more users you add to any given installation, the likelihood increases further, still. That’s bad news all around for individuals and businesses, alike.

With that in mind, let’s spend some time today exploring the 12 ways you can secure your site’s backend to ensure your information (and that of your customers’) remains safe.
What You Should Know Already

I know I just said that I wasn’t going to talk about the more commonly referenced security solutions here, but just in case someone reading this isn’t well-versed in WordPress, I’d be remiss if I didn’t at least list them out. Even if you’re a WordPress pro, having this list to refer to can be helpful as you set about implementing security strategies on your sites.

Keep WordPress up-to-date. Something so simple can have a big impact on site security. Whenever you login to the dashboard and see that “Update available” banner, click it and update your site. If you’re worried about something breaking, make a backup before installing it. The important thing is that you do it, and with regularity. Information about any security holes that were fixed from the previous version are now available to the public, which means an out of date site is all the more vulnerable.

Keep plugins and themes up-to-date. Just as you update the WordPress Core regularly, you should also update plugins and themes. Each plugin and theme installed on your site is like a backdoor into your site’s admin. Unless properly secured (vetted thoroughly, updated regularly, etc), plugins and themes are like an open door to your personal info.

Delete any plugins or themes you’re not using. Along the same line of thinking as what’s listed above, getting rid of any plugins or themes you don’t need will reduce the likelihood of being hacked. If you’re not using them, you’re not going to want to update them, so it’s a much better idea to delete them. Read: Deactivating plugins isn’t enough; you must actually click “Delete.”

Only download plugins and themes from well-known sources. When you can, downloading plugins and themes from WordPress.org is actually your best bet since they will have been thoroughly scanned before being admissible to the Theme Directory or Plugin Directory. If you want a premium theme or plugin, only download them from reputable sources like Themeforest or from a highly respected developer’s website.

Change file permissions. Avoid configuring directories with 777 permissions. You should opt for 755 or 750, instead, according to WordPress.org. While you’re at it, set files to 640 or 644 and wp-config.php to 600.

Don’t use “admin” as a username. If you’ve already installed WordPress using “admin” as your username or something else very simple, you can change it by inputing an SQL query in PHPMyAdmin or by following the instructions laid out in our latest post on the subject.

Change your password often (and make it good). Random strings of letters and numbers are best. If you don’t feel like coming up with something manually, you can use a password generator to accomplish the task like Norton Password Generator or Strong Password Generator.